Encourage others to join your exciting brandYou know better than ever that your business is an exciting place to work. You have great co-workers, motivating leaders and well-made products. You could probably go on and on about how great your daily work experience is, yet it would be hard for someone else to understand. When someone is on the outside looking in, they may not be able to grasp the magnitude of your work experience and excitement.
Whether a person is actively looking for a new place to work or if they are a potential customer, they may not be able to see the excitement you feel about your company. When doing a Google search, checking out your website and social media pages, they might even find that your company seems boring. Yes, boring.
This is inexcusable. When you are trying to attract customers and new employees, you should be able to exude this “excitement” across your digital platforms. They should actually be able to “feel” this excitement, making them more likely to buy from your brand or send in an application.
So, how do you do this?
Become committed to exposing the excitement of working for your business. First, you’ll need to identify your most exciting elements of your workplace. Whether it’s the company culture or the amazing benefits, focus on that when you begin promoting this across your brand.
You don’t necessarily need to hire a new advertising firm to get this excitement across. We have found that delivering this excitement through your corporate website and social media channels is very successful.
Through our years of experience here at Cinq Recruitment, we’ve found that the best thing you can do when promoting your brand is to make sure you are authentic. Create authentic videos that reveal the excitement of working for your business. You can do this easily by creating a video on an employee’s phone camera. This is considered to be the most authentic. The subject of these home made videos should cover the work environment and company culture.
Other than creating a video, we have found that pictures are worth 1,000 words. By posting photos that offer insight into your company, you’ll be able to show off the excitement and unique aspects of your brand. These photos and videos don’t just have to be posted on your corporate website. Post them across your social media platforms in order to get prime exposure.
With these easy-to-do tips, you will be able to show off the excitement of your brand and encourage others to want to join your company.
For more tips about recruiting exciting employees to become a part of your team, contact us. At Cinq Recruitment, our goal is to match you with the perfect potential job candidates.